From print to online publications - finding your way in the maze

Join IABC Belgium's Programme Director/ Academic Outreach VP, Ilze Raath, for a hands-on workshop covering several aspects of print and online newsletters.

Which topics will be covered?

• Why choose a print publication instead of online? What is the difference?
• Getting management onboard: justifying the investment
• Choosing the type of publication
• Print publication as part of the marketing mix
• In-house vs outsourcing: the pros & cons
• Briefing your suppliers
• Managing the process
• Generating and managing content
• Repurposing the content
• Speaking to your audience
• Quality control
• Translations
• Launching the publication
• Distribution

Participants should submit a newsletter or two (electronic and/or print, have written no later than 18 June 2008). Email your text to Ilze Raath: i@ilze.org or bring it along to the session. Also bring along your laptop.

Biography

Ilze Raath currently works as a Content Manager for Fortis Private and Merchant Banking. In her previous life, she was the Editor of Hospital magazine.

Price

Members: Eur 270
Non-members: Eur 370

Maximum 10 participants.