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Leveraging the impact of video

Type of event:

  

Workshop

Event date:

  

2007-05-31

Event time:

  

09:00 - 16:00 (check in at 08:30)

Venue:

  

Regus Park Atrium
11, Rue des Colonies 1000
Brussels, Belgium - near Gare Centrale

Video has always been one of the corporate storyteller's favourite tools, thanks to its ability to combine images and words, emotion and logic. Technical developments that have reduced the cost of production and distribution are now making its use more widespread. This workshop will show you how to leverage video to deliver your messages and build your brand internally and externally.

By the end of the workshop you will have:

  • An understanding of how to use video to build your brand by explaining - and showing - your brand values
  • Ideas for using video externally, as well as in internal communication and training
  • A process for producing a video that starts with content-gathering and scripting, proceeds to production and editing, and ends with distribution
  • Ideas for securing budgets, delivering results and measuring success

What topics will be covered?

  • Integrating video into a communications mix
  • Working with company stakeholders to produce your video
  • Tips for working with an audiovisual firm
  • Using video to build your brand values through storytelling
  • Budgeting and measurement

Workshop facilitators: Lars Möldener & Lyndon Hrytzak

Lars Möldener has 15 years' experience in communications and training. He has vast experience in creating communication solutions for companies, for learning and for internal as well as external communication within motion media. For five years Lars helped IKEA to build up their corporate Film Department. He has produced over 150 films, TV programs and commercials.

Lyndon Hrytzak has 20 years' experience in communications, training and management. He has produced videos for training and change management, with a particular interest in how to use video to engage employees.

Who should attend?

This workshop is designed for mid- to senior-level communicators who are responsible for internal and/or external communications.

How much?

IABC Members: €270
Non-members: €370
Fee includes lunch and coffee break
Note: IABC membership must be in your own name for the preferred rate.
Groups of more than 3 people should contact the IABC Belgium secretariat

The workshop is limited to 12 people.

Registration closes 25/05/2007.