Writing for the web - and the importance of web design

Don't miss a great training opportunity on writing for the web. This latest IABC workshop looks at how to create copy that grabs attention and the importance of content, language and writing styles.

There will also be a special session on web design. Our trainers will look at the importance of site architecture and structure in enhancing the accessibility of your organisation's shop window - its website and intranet.

Participants will take part in practical exercises:

• Turning print copy into web copy
• Designing a home page in response to a brief
• What topics will be covered?
• How to re-create copy that grabs and keeps your readers' attention
• The importance of content and language
• Headings and sub-headings
• Structuring a website
• How readers process web-based information
• Do users get what they really want?
• Active versus passive reading
• Websites versus Intranet

Who should attend? This workshop is ideal for junior to mid-level communicators who manage organisation websites or who are involved in the development of electronic communications.

There are only 12 places available so don't delay in booking your place.

Please be sure to bring a laptop with you if you have one.

Instructors:  Elizabeth MacDonald serves as Remote Personnel Director with the Canadian Military Family Services Program and is responsible for the European side of Centrepointe, an award-winning website for Canadian Forces members and families posted throughout the world. She is also content editor for the IABC Belgium website.

Anton Raath is an information architect and web developer with a total of almost 20 years' experience in systems and website development.

How much? IABC Members: €270. Non-members: €370. Fee includes lunch.

Note: IABC membership must be in your own name for the preferred rate.

How to book: Click on the Register button below and fill out the form. The system will automatically confirm your registration.

Terms and Conditions: All bookings are definitive, unless cancelled 48 hours before the event or earlier, and must be paid within five days of registration notification. If you make payment less than 5 days before the event, please bring proof of payment to the door. Payment may also be made in cash at the door.

Fees must be paid by direct bank transfer to the following account:

• IABC Belgium
• Account number: ING: 310-0432886-61
• IBAN code: BE62 310 0432886 61
• BIC code: BBRUBEBB

Please indicate your surname and workshop date in the message section; e.g. SMITH/IABC/dd/mm/yyyy

Invoices will be given out just before the start of the session, at sign-in.

Cancellations: All cancellation requests must be made in writing and received 48 hours before the event. After that period, the event fee is due. You may, however, send a colleague in your place. If you are a member and your colleague is a non-member, or vice-versa, the fee will be adjusted accordingly.

The IABC Belgium Chapter:

• Cannot offer refunds to delegates who fail to attend the workshop for reasons outside the control of the chapter;
• Will not be held responsible for the travel, accommodation or other contingent expenses for delegates who fail to attend workshops for any reason ;
• Reserves the right to alter the programme, date or venue without prior notification.