Creating a Communications Strategy: A Hands-on Workshop with Jim Donaldson of Hill & Knowlton

This training session will focus on the series of steps needed to create a communications strategy. It will lead delegates through the process, from defining objectives and audiences to exploring the most appropriate tools and channels of delivery.

The session will offer practical advice designed to help people in getting started and writing a communications strategy in their organisation.

Delegates should come prepared with specific examples to use as case studies during the session.

Number of participants: Maximum 12

Jim Donaldson is Managing Director of Public Relations at Hill & Knowlton in Brussels. He has more than 15 years' experience as a consultant in public relations and communications across a wide range of industries and disciplines built up in a number of different countries. He moved to Brussels in 2005 from the Middle East, where he ran Hill & Knowlton's eight-office network in the region. Before that he was Managing Director of the Athens office.

Fees: IABC members, €215; non-members, €285

Take advantage of our early-bird rates - If you register and payment is in our account by Friday April 28: IABC members, €195; non-members, €265
Fee includes lunch.

Note: IABC membership must be in your own name for the preferred rate.

How to book: Click on the Register button below and fill out the form. The system will automatically confirm your registration.

Terms and Conditions: All bookings are considered provisional until confirmed by payment of the participation fee, which must be paid within five days of registration notification. A confirmation e-mail of the payment data should be sent at the time of payment to secretariat@iabc.be.

If the fee is not paid within the specified period, the organisers reserve the right to cancel the registration and offer the place to someone else.

Fees must be paid by direct bank transfer to the following account:

IABC Belgium
Account number: ING: 310-0432886-61
IBAN code: BE62 310 0432886 61 - BIC code: BBRUBEBB

Please indicate your surname and workshop date in the message section; e.g. SMITH/IABC/dd/mm/yyyy

Invoices will be given out just before the start of the session, at sign-in.

Cancellations: All cancellation requests must be made in writing and received 48 hours before the event. After that period, the event fee is due.

The IABC Belgium Chapter:

• Cannot offer refunds to delegates who fail to attend the workshop for reasons outside the control of the chapter;
• Will not be held responsible for the travel, accommodation or other contingent expenses for delegates who fail to attend workshops for any reason;
• Reserves the right to alter the programme, date or venue without prior notificatication.